YouCore
Walmart
Gen Z are today’s multi-hyphenates. And with heading off to college, they want their dorms, fits & school essentials to embrace their core personalities. “YouCore” is not only a social lingo trend, but is also an ode to college students being completely themselves with a little help from Walmart’s robust back to college collection. In a series of social videos & photography stills that capture students’ personalities, we showed how Walmart has everything to help them lean into whichever vibe that truly speaks to them.