Meatify Beauty
Oscar Mayer
At the time of year when people are making unattainable New Years resolutions, we brought some levity to the often serious “New Year, New You” trope by serving up a meaty slice of self care. Inspired by kids who used to playfully chew out eyes & a mouth to wear their Oscar Mayer bologna as a face mask, we made the real deli-ghtful deal. No, it’s not real meat, even though looks can be deceiving. We partnered with premiere Korean skin care company Seoul Mamas to serve up a cold cut that promotes skin elasticity, hydration & restoration.
Cannes Lions: 1x Shortlist
Clio: 1x Shortlist
One Show: 3x Shortlist
- 280+ placements
- 2 billion impressions
- #1 new release on Amazon
- #3 top selling face mask on Amazon
- Sold 6,500+ face masks in 12 hours