Vote. Period.
Rock the Vote
Leading up to the 2024 Presidential election, younger voter turnout hovered around just 50%. But this wasn’t just any election. Many human rights were on the ballot, including reproductive rights. So we reminded the 65 million women in America who are of reproductive age that they have a powerful right to decide if they want to be pregnant - precisely at the moment they knew they weren’t - by creating a tampon that motivated them to run to the polls.